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Digital Signage Solutions Help Improve Hotel Employee Productivity

Filed under: Digital Signage, Hospitality Industry, Hotel, Advertising, Digital — Josh Coffman @ 4:22 pm on Friday, March 2, 2007
Hotels typically lag behind other industries in terms of technology spending.  Capital investment is directed toward adding better amenities or renovating the property in efforts to remain competitive or drive occupancy and ADR.  Tech spending is on the rise, however, and one emerging area is digital signage. A digital signage network ...

Google Files Digital Signage Patent

Filed under: Digital Signage, Advertising, Digital — Josh Coffman @ 3:57 pm on Thursday, January 18, 2007
Google filed a digital signage patent application on Dec 21st which mentions "Systems and methods for allocating space for advertisements in a network of electronic display devices." The process is similar to its AdWords system. "The system then generates an advertising campaign specifying where the advertisement message is ...

Digital Signage Picking Up Steam, Hotel Opportunities Abound

Filed under: Digital Signage, Hospitality Industry, Hotel, Advertising, Digital — Josh Coffman @ 2:11 pm on Thursday, October 26, 2006
A recent CRN article discusses how many companies are reaping additional business and higher margins by providing full service digital signage solutions. It also recaps several interesting statistics: By 2009, digital signage solutions are expected to fuel $2 billion in revenue, with the amount of displays deployed more than doubling ...

Resonating With The Hotel Guest Through Values, ‘1′ Hotel

Filed under: Hospitality Industry, Hotel — Josh Coffman @ 1:58 pm on
Back in June, we talked about the lack of communication that hotels have in educating the consumer about their values and community outreach. We noted that "the feel-good, emotional connection that can be created when a company's values and actions resonate with those ...

InterContinental Offers Concierge Tips Through Unique Videos

Filed under: Digital Signage, Hospitality Industry, Hotel, Advertising, Digital — Josh Coffman @ 12:57 pm on Monday, October 2, 2006
The InterContinental chain, in partnership with TurnHere guides, is launching a series of online videos in which its concierges host city tours and provide recommendations on what to see and where to eat and shop. The first video features chief concierge at the Willard InterContinental in Washington D.C. and can be ...