How to win the Amenity War - Implementing digital signage to maximize your guests’ experiences
In the highly competive and robust hospitality industry, amenity creep has turned into an amenity war. Yet many hotels simply compete with a build it and they will come attitude, with their gameplan focused primarily on the addition of more and more amenities. The problem is that their efforts aren’t compelling to consumers and any competive advantage gained by the addition of a new amenity is quickly erased, as other properties soon follow.
Consumers want unique experiences, not an overabundance of amenities. This same principle is evident with Wrigley Field and the Chicago Cubs, which led the lead in attendance percentage in 2005 with 98%. It offers an experience you cannot get elsewhere, not the nicest facility.
Adding the best and most amenities is not the key to winning the amenity war. The key is adding the ones that consumers demand AND getting them to actually use and experience them! Most operators and owners simply add amenities for the sake of staying competitive and don’t seem to care if they are used or not, unless they are revenue-generating. Every point of interaction is an opportunity to WOW your guest and build loyalty. The more amenities and services a hotel’s guests use, the more value they will perceive, which will build loyalty among your property and also your brand as a whole. The owners and brands that do this will win the amenity war and operate the most efficiently.
So how can you get your guests to use as many guest services and amenities as possible, thereby maximizing their stay and building loyalty?
An easy way is through a digital signage network. It will allow you to deliver compelling messages to inform your guests of all you have to offer and compliment your current marketing efforts at the point of contact to maximize their stay. Plus, it provides a new profit center if you opt for the advertiser-supported program. For more details, please review the various hotel digital signage benefits and contact us via email or phone on our contact page.
