A recent Washington Post article describes Marriott's decision to makeover its bars in response to demands on hotel companies to find new ways to increase value and generate more revenue. The lobby and bar transformation is scheduled to be rolled out to 35 properties within the next year or ...

A USA Today article discusses the resurgence of outdoor media due to digital technology. When combined with creativity, these high-tech digital billboards can become interactive and engaging with consumers. One company that is taking advantage of this new medium is Nationwide Insurance. Their ...

Experience is a hot term among hotel marketing. Travelocity is taking the concept of selling an experience and applying it to how it operates its business. CEO Michelle Peluso notes that the focus has shifted to "making sure consumers realize the magic of travel." The company no longer ...

A recent Forbes article discusses the marketing partnerships that Starwood Hotels & Resorts has secured, which provided an astonishing $6 billion in revenue last year. Chief Executive Officer, Steven Heyer, plans to upend the view of hotels as merely places where people sleep. They are instead, in his scheme, ...

The hospitality industry provides an incredible amount of social support with national, regional, and local community initiatives. Yet, how many consumers know what the franchises stand for and what they have contributed to society? Large hotel chains should turn to sports organizations such as the NBA to learn how to ...