Starwood Hotels & Resorts CEO, Steven Heyer, clearly explains his company’s marketing commitment and strategy: “”We are committed to connecting emotionally with our guests through our brands with brand-specific innovation, the creation of memorable experiences, resulting in the cultivation of great preference and brand loyalty for Starwood brands. Our strategy will generate industry leading RevPar, footprint growth and Return On Invested Capital for ourselves and our owners.”
Full article: Starwood Hotels & Resorts Presents Strategy, Brand Positionings and Outlook to Media and Investors
