A USA Today article discusses the resurgence of outdoor media due to digital technology. When combined with creativity, these high-tech digital billboards can become interactive and engaging with consumers.
One company that is taking advantage of this new medium is Nationwide Insurance. Their Life Comes At You Fast website allows consumers to share their unique moments by submitting their story and personal photos. These photos are displayed both online and on Nationwide’s digital signage billboard in New York. The website provides a live camera feed of the sign in Times Square for consumers to view as well.
Full Story: USA Today: Outdoor ads make high-tech comeback
Like the article alludes to, traditional media will still have its place with advertisers. However, as it is increasingly difficult to reach consumers with traditional media, more and more advertisers will turn to digital signage as it allows them to send a dynamic, compelling message and engage consumers out-of-home.
