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Hotels Set The Right Mood With Music

Filed under: Hospitality Industry, Hotel — Josh Coffman @ 11:41 am on Tuesday, August 29, 2006
A recent USATODAY article discusses how hotels are taking a new approach to the music that they play for their guests. In an effort to complement their desired experience and appeal to the younger crowd, hotels are switching to more contemporary music and playing it louder. They are also reworking their music ...

Starwood Aloft Comes To Life In Virtual Community

Filed under: Hospitality Industry, Hotel, Advertising, Digital — Josh Coffman @ 10:32 am on Wednesday, August 23, 2006
First learned about from Hotel Blogs, Starwood is building a virtual version of their aloft hotel in the 3-D game and social community, Second Life. They also provide a blog which tracks the progress. The virtual property will ...

Branded Mobile Hotel Room for Outdoor Enthusiasts

Filed under: Hospitality Industry, Hotel — Josh Coffman @ 3:40 pm on Tuesday, August 22, 2006
Travelodge UK has produced a mobile bedroom named Travelpod, which aims to bring a hotel experience to consumers in certain outdoor environments such as festivals, concerts, and other major outdoor events. The mobile rooms have a luxury double bed, bedside tables, lights, duvet, pillows, fully carpeted floor, dressing table ...

Digital Signage Networks Investor Conference Sponsored by Strategy Institute

Filed under: Digital Signage — Josh Coffman @ 1:00 pm on Monday, August 21, 2006
As further evidence of the emergence of digital signage, Strategy Institute will be sponsoring the Digital Signage Networks Investor Conference Wednesday, October 11th, 2006 until Thursday, October 12th, 2006, at the Park Central New York Hotel. The objective of the conference is to show investors new opportunities and how to make ...

Digital Textbooks Provide Marketers Unique Access To College Students

Filed under: Advertising, Digital — Josh Coffman @ 12:45 pm on Thursday, August 17, 2006
In order to avoid the burden of expensive textbooks, some college students are turning to free digital copies that are advertiser supported. A company called Campus Media Group, in partnership with Freeload Press Inc., plans to offer about 100 e-textbooks at an estimated 150 college campuses, reaching upwards of 250,000 students. ...