Clear Channel Outdoor announced today an installment of a ten display digital billboard network in Albuquerque which is set to launch August 30.
The digital billboard network will display eight advertising spots, each eight seconds in length, over a 24-hour rotation. Daily reach is expected to surpass 280,000 Adults 18+.
Full article at MSN Money.
This is just one of many examples where large media companies are taking advantage of the benefits of digital signage. Clear Channel Outdoor’s digital network allows them to display eight ads in the same space as a traditional static billboard, it allows advertisers a 24 hour turnaround time on updates, additions, and subtractions to their designs in rotation, saves on production costs, provides creative, dynamic flexibility, and can deliver a more compelling message to consumers.
