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Business Travelers Nearly 70% Brand Loyal According To Tripadvisor Survey

Filed under: Hospitality Industry, Hotel — Josh Coffman @ 12:33 pm on Thursday, September 28, 2006

Based on a recent survey conducted by Tripadvisor, 68 percent of more than 2,100 travelers regularly stay at the same hotel chain when on business trips, with Marriott being the top choice.

Statistical findings:

  • 34% plan on taking 1-4 business trips this year while 10% will take 10 or more.
  • 48% find business travel somthing they “don’t mind too much” while 32% find it enjoyable.
  • The most appealing part of business travel is seeing new places (35%). The least favorite part is missing the significant other and family.
  • For the favorite luxuries of work travel, 34% said “luxury sheets and fancy bath products” while 22% said it was having a room to themselves.
  • The most important feature is a hotel’s location and proximity to meetings or the airport (32%) followed by high-speed internet access (30%).
  • The most irritating part of business travel is flight delays and cancellations (48%).
  • 46% of travelers are likely to tip more when they know it is a reimbursable business expense.
  • 12% admit to visiting a strip club while on a business trip.

The top five most popular hotel chains for business travelers are:

  1. Marriott
  2. Hilton
  3. Holiday Inn
  4. Sheraton
  5. Best Western

Read the full Tripadvisor press release.